Video Campaign

A sense of connection between subject and viewer makes a statement in the A|X Armani Exchange campaign, shot by Adrian Russo in a precise, documentary-like black and white. Depicted alone or in pairs against a graphic background, models Yuliya Kim, Mariam Eya, Jara Jenthe, Tatia Akhalaia, Jay Thor, Simonas Pham and Andrew Cesaro look at the camera, sure of themselves and of their personalities, revealing who they really are. The barrier with the public is torn down in spontaneous, inclusive images. Also part of the campaign are the colour shots taken for Japan, portraying model Kento Yamazaki and radiating the same spirit.